Launching a website without a checklist usually leads to the same outcome: avoidable errors, weak conversion, and weeks of fixes. If you want a safer launch, this list saves time, budget, and brand trust.

Launch checklist (25 points)

  1. Define the page's primary goal (contact, sale, or lead).
  2. Verify the design works on mobile, tablet, and desktop.
  3. Make sure LCP is below 2.5 seconds.
  4. Make sure INP is below 200 ms.
  5. Make sure CLS is below 0.1.
  6. Optimize images using WebP or AVIF.
  7. Enable lazy loading for below-the-fold images.
  8. Use defer/async for non-critical scripts.
  9. Remove resources and libraries that do not add value.
  10. Write a unique title for every URL.
  11. Write a clear and specific meta description.
  12. Use one H1 aligned with search intent.
  13. Structure H2 and H3 around real customer questions.
  14. Use clean, short, readable URLs.
  15. Set a canonical tag on every indexable page.
  16. Generate and validate sitemap.xml.
  17. Review robots.txt and avoid blocking key pages by mistake.
  18. Add structured data (Organization, WebPage, FAQ when relevant).
  19. Keep a primary CTA visible without excessive scrolling.
  20. Reduce form friction (only essential fields).
  21. Add social proof (logos, case studies, real testimonials).
  22. Validate basic accessibility: contrast, labels, alt text, keyboard focus.
  23. Verify HTTPS and remove mixed content.
  24. Check legal pages and cookie setup.
  25. Set up GA4 + Search Console + conversion events before launch.

Final 48-hour sprint

  • Day 1: Technical QA (speed, SEO, accessibility, broken links).
  • Day 2: Commercial QA (copy, CTAs, forms, conversion tracking).

A beautiful website without measurement is a gamble. An optimized and measured website is a business asset.