It is essential to constantly feed your online visibility by creating new content, developing your social media presence, and especially by building permanent connections through links.
If you do not do this, it is like a Tamagotchi that is not fed — it will disappear just as quickly.
The web ecosystem is alive. It changes constantly: every day hundreds of new sites appear, hundreds of thousands of pages are created, millions of blog posts are published, 300 billion emails are sent, 200 million internet users connect to Facebook, 40 million to Twitter, 20 million to Google+. What are you doing to maintain your visibility?
The secret to standing out is the permanent creation of high-value content — that is, content that gives the reader the information they were looking for, or even better: the best information available. You are the only one who offers it! The format matters less (text, computer graphics, video) than consistency — ideally as regularly as possible (users tend to be loyal, since it is estimated that they regularly visit no more than 10 sites).