Packaging as the first moment of truth
On a supermarket shelf, the consumer takes less than 7 seconds to decide whether to pick up a product. In an online purchase, the moment of opening the package is the first physical brand experience. In both cases, packaging is the first real touchpoint between product and customer.
Sustainability: from trend to market requirement
The European consumer in 2026 actively penalizes brands with excessive or non-recyclable packaging. The new European Packaging and Packaging Waste Regulation (PPWR) sets mandatory reduction and recyclability targets that affect all sectors.
The unboxing experience as a marketing tool
Unboxing experience has gone from a premium brand concept to an accessible strategy for companies of all sizes. Well-designed packaging that surprises at the moment of opening generates spontaneous social media posts worth hundreds of euros in equivalent advertising value.
Is it time to redesign your packaging?
If your packaging is more than 3-4 years old, does not meet new recyclability regulations, or does not generate the reaction you want at the point of sale, it is time to act.
At QuiruNet we have designed packaging for food, pharmaceutical, cosmetics and consumer goods brands. Tell us about your product and let us get started.