Many companies, due to the crisis, cannot afford to maintain marketing departments or the staff responsible for promoting their brand. On the other hand, many entrepreneurs launching new ventures do not have sufficient capital to hire personnel to promote and raise awareness of their brand both offline and online. Do we then give up on marketing and advertising? Never! That would be a guaranteed failure. The solution: outsource marketing and communications services through the Outsourcing model. 

We could define outsourcing as the externalisation or subcontracting of services that one company carries out with another company so that the latter takes over the management of professional services that cannot be managed in-house due to lack of capital, time, or infrastructure — or simply for the purposes of optimising time and costs. Although there are critics and supporters of this working model, it clearly depends greatly on the type of work being subcontracted and the company's willingness to work under this arrangement. In this post we will focus on the outsourcing or subcontracting of marketing, advertising, and communications services that every company must carry out to have visibility in the market. As a result of the global financial crisis, many companies have cut their marketing departments or the people responsible for these tasks. As a consequence, combined with the crisis, many businesses have seen their brand presence shrink and their profits disappear. There seems to be a brand visibility problem, and here are some of the main reasons why this phenomenon occurs:

How do I get people to know my business? It feels like I don't exist!

This is a phrase repeated by many business owners, entrepreneurs, and freelancers in these times. New entrepreneurs because they do not know the necessary channels or actions to position their brand, and established business owners who have forgotten some important things due to the crisis. Let us reveal some of the mistakes businesses are making in their advertising:

  • They have laid off marketing departments or advertising-related staff to cut costs.
  • They have neglected or abandoned commercial activities without investing in advertising, letting the crisis take over.
  • They have left all advertising in the hands of organic SEO positioning for websites.
  • Lack of knowledge of new advertising strategies and channels such as websites, news blogs, social media, email marketing, etc., due to not having specialist staff for these tasks.
  • Using unqualified staff for the company's advertising: my cousin knows a bit about websites, an employee of mine knows a lot about Facebook because they're on it all day, my sister knows something about Photoshop because she retouches photos…
  • They are not monitoring the competition or watching what actions they are taking.

​​These and many more problems plague businesses and hamper the growth of many of them. One thing is clear in the business world: you have to invest in advertising to have visibility. The competition is fierce, and if they are investing and you are not, how can you expect more visibility than them? So… if I cannot maintain a marketing department or afford to hire, pay salaries, or cover insurance for new employees, do I close the business? What solution do I have? Do not worry — there is one. Let us explore some of the advantages of working under the outsourcing model:

 
Advantages of Outsourcing or Subcontracting

  • By outsourcing communication, advertising, and marketing services, the business owner can focus better on the key factors of their business.
  • Reduction of fixed costs such as salaries, insurance, and human resources expenses.
  • Improvement in work processes, provided qualified companies with qualified staff are hired.
  • Improvement in goal attainment, provided qualified companies with qualified staff are hired.
  • Time optimisation since the work is externalised.
  • The external company will handle staff recruitment as needed and carry out the contracted services.
  • Higher quality services, since the external company will be motivated to always offer the best, most up-to-date, and cost-effective service possible.
  • Minimum investment in initial stages, scalable in line with company objectives and results.
  • Use of the most innovative and successful services thanks to the subcontractor's experience.
  • By agreeing with the subcontracted company, reporting sessions and meetings can be held to present, for example, progress towards set objectives or any other company need.

​​Currently QuiruNet Solutions works as an outsourcing company for several businesses that have chosen to trust our services. If you need to promote your brand but do not have the infrastructure or a fixed budget for it, we invite you to contact us and tell us what you need. We will provide a strategic plan at no obligation, based on your needs, objectives, and budget, and we will set your brand's advertising in motion — both online and offline. We want to let you know that we can adapt to the budget you have available and optimise actions according to the objectives we want to achieve.