Fundación Amaranta: anti-trafficking campaign

Fundación de Solidaridad Amaranta works with women in vulnerable situations. In 2022 it organised the seminar "Transnational Cooperation Against Trafficking" and asked us to promote it on social media: a campaign running for several weeks with static posts and video pieces.

The subject called for care. The illustration shows a hand reaching out to another person, with a map in the background to speak about cooperation between countries, and the palette of mauves and oranges keeps the foundation's identity without resorting to harsh imagery. Every piece carries the logos of the organising and funding bodies.