Nordeste Xamonería: opening campaign on social media

For the opening of Nordeste Xamonería, a ham and delicatessen shop, we set out a simple sequence on Instagram and Facebook. First, "coming soon" pieces that built anticipation. Then a direct invitation: "Ready to step into our world of flavour?". And once the doors were open, thank-you posts for everyone who came by.

Every piece shares the compass-rose logo, the brand red and the product in the spotlight, so the shop was recognisable from day one.